AI lead capture

AI lead capture chatbot for better website follow-up.

Harlo turns helpful website conversations into clean lead records, so sales and support teams know what visitors asked, what they need, and how to follow up.

Harlo

AI lead capture

Online

Can someone follow up about Growth?

What is the best email and team size?

12 people, ops@northstar.co

Lead captured

92% fit
Growth plan12 seatsFollow-up
Captures intent and contact details
Routes warm prospects
Preserves chat history
Built for sales handoff
Features

Lead capture that starts with a helpful answer.

Instead of dropping every visitor into the same form, Harlo learns what they need, answers the first question, and captures details when intent is real.

Lead ready92%
01

Intent detection

Spot pricing, scheduling, service, urgency, and buying questions while the chat is happening.

Lead ready92%
02

Adaptive fields

Collect email, phone, timeline, service area, team size, or other fields based on the conversation.

How fast can we launch?
Today, with your brand voice.
03

Conversation history

Send the question, answer, and context with the lead so follow-up feels warm.

04

Fit scoring

Surface the conversations most likely to become useful sales or support opportunities.

Visitor
Team
Routed with context
05

Smart routing

Keep urgent requests, service questions, and qualified buyers moving to the right next step.

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06

Form fallback

Use the assistant as a better front door without removing forms your team already uses.

Workflow

From visitor intent to clean lead handoff.

Capture only the details your team needs, at the moment the visitor is ready for follow-up.

Lead routing pathsetup.harlo/workflow
01

Define qualified intent

Intent

02

Ask for the right details

Fields

03

Route with context

Handoff

01

Define qualified intent

Intent

Tell Harlo which signals matter: plan interest, service area, urgency, budget, or implementation timing.

02

Ask for the right details

Fields

Use short lead fields that match the conversation instead of a long generic form.

03

Route with context

Handoff

Give your team the transcript, captured fields, and reason the visitor is worth follow-up.

Use cases

Where better lead capture pays off.

More signal

Demand generation

Turn campaign traffic into captured conversations with context attached.

Faster reply

Sales teams

Follow up with the visitor's question, timeline, and qualification details already in hand.

Less manual

Founder-led teams

Keep the website qualifying visitors while the team is busy selling and serving customers.

Pricing

Pricing for qualified lead capture.

Start with a 14-day Starter trial and 50 trial credits, then choose the plan that matches your website traffic.

Starter

14-day trialIncludes 50 trial credits before converting to Starter. Card required.
$39

per month

For small teams launching one chatbot.

Start free trial

500 message credits/month

1 agent

2 seats

Lead capture

Basic analytics

Growth

Popular
$129

per month

For steady traffic and automation.

Subscribe

4,000 message credits/month

1 agent

3 seats

Auto-retrain knowledge

Advanced analytics

Pro

$399

per month

For higher volume and priority support.

Subscribe

15,000 message credits/month

1 agent

5 seats

Priority support

More actions per agent

Compare

A better handoff than a generic form.

A practical view of where Harlo fits compared with static forms, generic bots, and manual website support.

Lead quality

Harlo

Conversation-aware qualification

Typical alternative

Static forms with limited intent context

Follow-up

Harlo

Contact fields plus visitor questions

Typical alternative

Email-only capture with no transcript

Routing

Harlo

Escalates when AI is not enough

Typical alternative

Every visitor gets the same form path

FAQ

Questions before launch.

Straight answers about setup, pricing, lead capture, and how Harlo fits into your current website.

A lead form asks the same fields every time. Harlo first answers the visitor, understands intent, and then captures the details that match the conversation.

Yes. You can configure the lead fields your team needs, such as email, phone, timeline, service area, company size, or reason for reaching out.

Yes. Captured leads include conversation context so your team can follow up without asking the visitor to repeat themselves.

Yes. Harlo is designed to be useful first, then capture lead details when a visitor needs follow-up or shows buying intent.

Launch

Turn more website conversations into qualified leads with useful context.

Start free trial

50 trial credits included. Card required.